Marc Cuban, Owner of Dallas Mavericks and television personality on Shark Tank, founded this company because of an issue he has few years ago with the SEC. Hackers were somehow able to find old snaps he had sent, and this prompted him to launch his own encrypted messaging application.

A key point the Marc makes in this video is that nothing you send on Snapchat is private. That’s because messages sent through Snapchat are saved on a drive, unlike Cyber Dust. This is the key differentiating factor between the two apps. Having said that, who is the target audience for Cyber Dust?

PROFESSIONALS and SNAPCHAT USERS.

Cyber Dust is ideal for professionals who value their privacy like Marc Cuban. Rather than using the app for socializing, it can be extremely useful in terms of discussing ideas and information that is to remain confidential. In Cuban’s case, there are hackers and crazy fans that are constantly trying to get into his stuff. It makes sense that privacy is a priority of his, more so than the average person. While targeting professionals is a no-brainer, as the niche this app satisfies is the concern of this group of people, Snapchat has such a HUGE market base that Cyber Dust can infiltrate.

The audience of Snapchat goes as follows:

According to this chart, 60% of Snapchat users are 13-24 years old. As a 22-year-old millennial, I fall into the target market. The most appealing thing about Snapchat is the idea of videos, pictures and messages disappearing shortly after I send them. This makes me more comfortable sending silly, crazy, and sometimes stupid things, and most of the target market (the entire market, really) would agree with that. The idea of a hacker digging up old snaps and sharing them is horrifying. If Cyber Dust can find a way to communicate this with current Snapchat users, as so many are unaware that Snaps are saved on a drive, then Cyber Dust can penetrate Snapchat’s market.

For numbers concerning the size of Snapchat’s market, click the link below.

https://blog.hootsuite.com/snapchat-statistics-for-business/